Medfluence Advisors won the 2023 Platinum MarCom Award for their creative video series “The Pronunciation.” With over 7.2 million views on YouTube, the campaign showcases the firm's healthcare marketing approach and underscores its commitment to revolutionizing strategies for improved patient outcomes.
According to the organization's website, Medfluence Advisors’ primary objective is to establish connections between patients and local physicians. Its team is dedicated to helping patients facing undiagnosed or latent diseases. In response to evolving marketing challenges for small to mid-size private practices, it has pioneered a new category of practice growth marketing. With almost four decades of experience, the founders of Medfluence established the firm with an emphasis on building relationships, understanding goals, and helping patients find the treatment they deserve.
The winning video series came from Capitol Breathe Free, an affiliate of National Breathe Free that provides ENT care across the nation, according to a press release by Medfluence Advisors.
“We aimed to create a captivating video campaign that not only engaged and raised awareness among over 30 million sinusitis sufferers but also tailored it to each local practice, establishing a strong local connection,” said Nicholas Binge, executive director of the series and founder of Medfluence, in the press release. “The remarkable response and recognition we have received further validate our relentless efforts in delivering impactful marketing campaigns.”
Patient Daily previously noted that the Medfluence team attended the AAO-HNSF (American Academy of Otolaryngology-Head and Neck Surgery) annual meeting and OTO experience to discuss and collaborate with other healthcare professionals. Greg Caesar, senior partner and director of business development at Medfluence, said, “The modern patient journey has changed the way physicians engage and educate potential patients, but not changed the importance of providing compassionate, quality, cost-effective care," in a statement. Caesar highlighted the cost-effectiveness of in-office procedures, which typically cost one-sixth as much as those in a hospital. Collaborators also discussed minimally invasive solutions like balloon sinuplasty, an outpatient procedure for patients with chronic sinusitis.
In relation to digital resources in the ENT industry, Medfluence has observed a shift toward more socially influenced healthcare decisions, according to Patient Daily. The company identified a key trend in the ENT field: patients increasingly use digital resources to connect with healthcare providers, citing convenience and communication ease as primary considerations. Online reviews have also become a primary source for individuals searching for a new doctor or practice.
Per the press release, the MarCom Awards, founded in 2004 and administered by the Association of Marketing and Communication Professionals (AMCP), is a global competition recognizing excellence in marketing and communication. With about 6,500 annual entries from dozens of countries, it has become one of the world's largest creative competitions.
