St. Jude Children's Research Hospital of Memphis, Tennessee, in partnership with iHeartMedia, raised a record amount of funds during its annual nationwide campaign.
The Country Cares for St. Jude Kids fundraiser was held in conjunction with The Bobby Bones Show, a syndicated country morning show, urging listeners to pledge $20 per month, according to an announcement. The "radiothon" generated $5.6 million in only two days. The Bobby Bones Show alone brought in more than $1.7 million with the support of performing artists Lauren Alaina, Kelsea Ballerini and Cole Swindell.
"We have a rich history of supporting St. Jude – which treats so many children living in the communities in which we serve – and we look forward to many more successful fundraising events in 2018," Rod Phillips, iHeartMedia’s programming senior vice president, said in the announcement.
With a longtime legacy of partnership, the hospital and the media company have collectively raised over $90 million in the last decade for St. Jude patients, the announcement said. iHeartMedia radio stations span the country, with over 150 affiliates in major cities nationwide.
"It's remarkable to see how deeply the entire country music industry has embraced the lifesaving mission of St. Jude Children's Research Hospital,” Richard Shadyac Jr, St. Jude Children's Research Hospital fundraising director, said in the announcement. “This record-breaking year is an amazing achievement for the Country Cares for St. Jude Kids program."