Matt D. Hershcovitch, a physician at SoCal Breathe Free Sinus & Allergy Centers, said that balloon sinuplasty is a fast, effective, and less invasive option for treating sinusitis. This statement was made on Instagram.
"That is the easy procedure," said Dr. Matt D. Hershcovitch, according to Instagram. "The other procedures, including functional endoscopic sinus surgery, are generally much more invasive and much harder. Balloon sinuplasty is one of the easier things you can do. The procedure itself is pretty quick and effectiveness is pretty high."
Balloon sinuplasty is described as a minimally invasive procedure used to treat blocked sinuses. A small balloon is inserted into the sinus cavity and gently inflated to open the passageways, allowing for better drainage. The procedure typically takes about an hour and can be performed under local or general anesthesia. Recovery time is short, with many patients resuming normal activity within a day.
According to the Centers for Disease Control and Prevention (CDC), an estimated 28.9 million adults in the United States have been diagnosed with chronic sinusitis, accounting for approximately 11% of the adult population nationwide. Chronic sinusitis is one of the most prevalent chronic illnesses in the U.S., significantly affecting daily life and healthcare utilization.
A study conducted by the University of Washington School of Medicine found that chronic sinusitis patients exhibit decreased functional connectivity in areas of the frontal lobe responsible for cognition, introspection, and response to external stimuli. The study concluded that persistent sinus inflammation can have neurological effects beyond physical symptoms and may impact cognitive performance and emotional processing.
Hershcovitch is a double board-certified facial plastic and reconstructive surgeon and ENT specialist at Breathe Free Sinus & Allergy Centers. He specializes in advanced treatments for chronic sinusitis and allergy-related nasal disorders, focusing on minimally invasive techniques and long-term patient outcomes. Hershcovitch brings extensive experience in sinus care and facial surgery, with credentials from top institutions including UCLA and the American Academy of Otolaryngology, according to SoCal Breath Free.
SoCal Breathe Free Sinus & Allergy Centers is a medical practice located in Southern California specializing in treating sinus and allergy issues. The center offers services including sinus infection treatments, balloon sinuplasty, allergy testing, and allergy drops, aiming to provide individualized care for patients. With locations in Burbank and San Diego, the practice is part of the National Breathe Free network focused on advanced sinus and allergy treatments.
