Greg Caesar of Medfluence Advisors is set to inaugurate ASCENT 2025 on Wednesday, September 10, with a keynote address titled "From Foundation to Peak: Building Your Practice’s Presence in the Digital Era" at 7:30 a.m. This announcement was made through the ASCENT 2025 agenda.
According to the agenda, the Lido Room at ASCENT 2025 will host a full day of sessions, starting with Caesar's keynote on digital practice growth. Following him, Karla Brandau, CEO of Brandau Power Institute, will present "Rewire Your Brain for Creativity" at 9:00 a.m. and "Replace Time-Wasting Habits with Time-Wise Strategies" at 10:45 a.m. The afternoon sessions include a presentation on artificial intelligence (AI) in medical coding by Deborah Grider, Executive Consultant with Karen Zupko & Associates, at 1:00 p.m.; a certification preparation session at 2:45 p.m.; and "Practicing at the Highest Level of the AuD" by Katie Plum, Lead Audiologist at the University of Kansas Health System, at 3:55 p.m.
Caesar will introduce a structured model called the Patient Acquisition Pyramid during his keynote. This multi-phase strategy aims to help healthcare practices establish an online presence and advance toward more sophisticated techniques such as search engine optimization (SEO), paid advertising, and performance analysis. The session intends to provide attendees with practical tools to enhance visibility, build trust, and optimize patient acquisition using data-informed strategies.
Brandau is scheduled to present four sessions addressing creativity, productivity, and leadership through understanding personality types. In the Lido Room, she will discuss creative problem-solving at 9:00 a.m., followed by time management strategies at 10:45 a.m. She will also conduct a two-part workshop titled "See Others with 20/20 Vision – Bridge the Personality Gap by Understanding Opposite Personalities," with Part 1 in the Lido Room at 1:00 p.m. and Part 2 in the Royal Hall at 2:45 p.m.
Caesar serves as Senior Director of Business Development at Medfluence Advisors and is a member of the Forbes Business Council. At Medfluence, he develops strategic digital marketing and growth systems tailored for healthcare and surgical practices. His expertise centers on data-driven patient acquisition, return on investment (ROI) optimization, and digital transformation initiatives.
"In addition to Caesar's presentation, Medfluence Advisors will also be available to connect at booth 409 in the exhibit hall, located in the Imperial Ballroom."
