FARE (Food Allergy Research & Education) announced on May 5 that it is marking Food Allergy Awareness Week, which takes place from May 10 to 16, with new tools and initiatives to support the food allergy community.
The organization said its recent public service announcement campaigns have surpassed 1.4 billion viewer impressions since February 2025. Six FARE campaigns were distributed across broadcast, print, online, and out-of-home channels. This effort aims to elevate food allergy as a major public health issue and engage the public on a national scale.
“Awareness is how we change what’s possible,” said Sung Poblete, PhD, RN, CEO of FARE. “From the national momentum we’ve built through our PSAs to the collective action we’re driving through out the year and during Food Allergy Awareness Week, we’re seeing how awareness translates into real progress. At scale, awareness fuels research funding that accelerates innovation and moves us closer to prevention, better management, and ultimately a cure.”
FARE also introduced its first-ever Food Allergy Awareness Week Toolkit. The toolkit provides ready-to-use materials and fundraising event tools designed for individuals, families, schools, organizations, and advocates who want to participate in raising awareness in their communities.
Additionally, FARE launched the “Be an Icon” initiative during this week. The initiative features a library of 30 icons representing attributes such as Resilient, Brave, Inspiring, Authentic, Vigilant, and Vocal—qualities described by members of the food allergy community. Each icon uses shapes derived from FARE’s deconstructed logo as part of a new visual language intended to celebrate diverse experiences within the community.
Throughout Food Allergy Awareness Week FARE will highlight individual stories and community-led efforts nationwide aimed at creating greater safety for more than 33 million people in the United States living with food allergies.
“Every action, big or small helps move this work forward,” said Dr. Poblete. “When people come together with a shared purpose,the collective impact is powerful!”
