Response Mine Interactive has announced a new partnership with WhiteWater Express Car Wash aimed at growing car wash memberships through digital media and analytics. WhiteWater Express operates more than 100 locations across several states and is known for its premium car wash service.
The collaboration will focus on using performance-driven digital marketing strategies and advanced attribution methods to increase customer engagement and membership conversions. Response Mine Interactive will support WhiteWater Express by integrating digital media efforts with enterprise-level analytics, allowing the company to link online interactions directly to in-store revenue—a key factor for multi-location retailers.
Kelli Rienstra, Vice President of Marketing at WhiteWater Express, stated, “We’re thrilled to partner with the talented team at RMI to enhance our paid digital strategy and execution. Together, we’re expanding into new channels, strengthening our presence in existing ones, and unlocking smarter, more impactful ways to reach and engage customers with the WhiteWater experience.”
Ken Robbins, CEO of Response Mine Interactive, added, “Our team is very excited to work with WhiteWater Express. They set a high standard for service and value in the car wash industry, and their marketing team is deeply focused on using data to support aggressive growth plans.”
The partnership leverages Response Mine’s expertise in search engine marketing, social media advertising, programmatic campaigns, and artificial intelligence-driven solutions. These efforts are supported by advanced analytics designed to bridge the gap between online marketing activities and offline sales results.
As both companies look ahead, they aim to scale these strategies nationwide as WhiteWater Express continues its expansion.
