Greg Caesar, a senior partner at Medfluence and a certified otolaryngology practice management corporate professional, highlighted four key sessions at the AAO-HNSF 2025 OTO Forum as particularly relevant to ENT practitioners during an interview on April 15.
"Upon reviewing the OTO Forum 2025 agenda, I found at least four topics that stand out as vital for doctors at the event," said Caesar. "Technology and AI in Private Practice will be a focus. In Office Surgery 2.0 offers practical insights for evolving clinical services. Best Practices in Incorporating APPs into Practice reflects a growing trend across ENT groups."
The 2025 AAO-HNSF OTO Forum, set for April 25–26 in Alexandria, Virginia, aims to support private otolaryngology practices by providing tools for operational success and sustainable growth. According to the AAO-HNS Bulletin, the forum's agenda includes sessions on optimizing ancillary services, understanding shifts in the hearing aid market, and adapting to payment reforms. The event will emphasize practical strategies, networking opportunities, and Continuing Medical Education (CME) credits, making it especially pertinent for ENT physicians navigating evolving healthcare models.
Artificial intelligence is emerging as a significant diagnostic tool in ENT private practices. According to a 2024 article in the Indian Journal of Otolaryngology and Head & Neck Surgery, AI models are achieving predictive accuracy rates between 75% and 97%. Concurrently, there is an increasing adoption of in-office surgical techniques such as balloon sinuplasty and radiofrequency ablation due to their lower costs and improved patient convenience. This trend reflects a broader shift toward minimally invasive care delivery.
The use of advanced practice providers (APPs) in otolaryngology has risen by approximately 35% over the past five years. As reported by ENTtoday and the AAO-HNS Bulletin, APPs are conducting more diagnostic and minor procedures, thereby enhancing practice efficiency and patient throughput. This trend aligns with a broader move toward team-based care models in ENT practices aimed at addressing physician shortages and expanding patient access.
Caesar serves as Senior Director and Partner at Medfluence Advisors, where he leads strategic growth initiatives for ENT practices. According to Medfluence’s official site, he holds an MBA from the University of South Alabama and is a Certified Outpatient Practice Management Consultant (COPM-C). He is also a published author and member of the Forbes Business Council with a focus on practice development and digital patient acquisition strategies.
Medfluence Advisors is a healthcare consulting firm founded to assist physicians in growing their practices through data-driven marketing and operational strategies. According to the company’s official website, Medfluence boasts over four decades of experience specializing in ENT and outpatient surgical services. The firm supports patient engagement, performance benchmarking, and strategic growth for private healthcare practices.
