Medfluence Advisors introduced a new strategic marketing campaign, "The Soap Doctor," at the Annual American Academy of Otolaryngology Head and Neck Surgery Foundation (AAO-HNSF) Meeting and OTO Expo. This initiative was announced in an October 1 news release.
According to the release, Medfluence's leadership team, including Founder Nicholas Binge, Senior Partner Stacy Cesler, and Senior Director of Business Development Greg Caesar, engaged with doctors from private practices and medical device manufacturers. Their discussions centered on patient awareness and practice efficiency. "The Annual AAO-HNSF meeting is a time to connect with people who help change the lives of patients suffering. These individuals include both the doctors and the medical device manufacturers. We help both, and always look forward to exploring new collaborations that drive patient education and practice growth," said Caesar.
"The Soap Doctor" is described as a three-part series leveraging Medfluence Advisor’s industry experience to address sinus and allergy issues. It aims to encourage visits to nearby sinus and allergy offices while differentiating practices seeking expansion. Binge said, "This year’s meeting showcased the incredible potential for innovation when industry leaders and healthcare professionals come together. Our goal is to continue building bridges between these groups, ultimately improving the patient experience and ensuring that the latest medical technologies and best practices are accessible to those who need them most."
The OTO Expo featured Stryker’s ENT division alongside exhibitors such as Smith & Nephew ENT, Aerin Medical, NeilMed, Olympus, Tungsten Medical, Hemostasis/Fiagon, Grace Medical, MTI, Acclarent, and Ecleris. These companies presented advancements in surgical tools, imaging, and diagnostic technology.
Medfluence Advisors is recognized as a leading healthcare marketing and consulting firm specializing in strategic growth solutions for ENT practices and medical device companies. The firm focuses on developing customized marketing strategies, patient engagement solutions, and operational consulting aimed at driving growth and efficiency for healthcare professionals.
