• Physicians' business models are changing with texting and technology
• PXEngagement is a secure and HIPAA-compliant platform
• Patients are more likely to respond to text messages than phone calls
Greg Caesar, a former Director of Sales Training at Stryker, explains how PXEngagement benefits physicians.
PXEngagement, a Medfluence Advisors company, is a platform that gives health care professionals a fresh, inventive means to join together with patients. PXE helps health care professionals to communicate with patients via text, as well as allows patients to book appointments virtually through a secure, HIPAA-compliant platform.
"We can send important information – whether it's diagnostic screening tools or retargeting activities – directly to the patients," Caesar said. "They don't see it as intrusive; they see it as as helpful and caring. So, it really comes down to three things: call deflection, review management, and retargeting of desired patient subsets. That's what PXEngagement offers. There's not, to my knowledge, another text solution out there that can offer that in a secure HIPAA platform and allow you to use artificial intelligence and smart technology to give those tools to your patients."
Other officials with the company discussed the simplicity of the system for patients.
"Making appointments through text is so critical," Stacy Cesler, former Stryker Regional Manager, told Patient Daily. "I just think of how busy my own day is, and there are a lot of people busier than I am. Patients having the ability to schedule with their phone through text is important, especially when texting is their preferred method of communication. People are much more likely to schedule something when the tool is right at their fingertips. It takes timing to schedule with a phone call, and you may not even get through to a practice to make an appointment. Texting is simple, not as reliant on availability of the patient and the practice, and is over in a couple of clicks."
Research has found that 60% of people read text messages within five minutes of receiving them, and the response rate for text messages is 209% higher than that of phone calls or emails, Paldesk reported. Seventy-five percent of millennials prefer texting over talking on the phone, primarily because they can text on their schedules and they consider texting less disruptive. Texting is also preferable for people who do not want their conversation to be overheard, as well as for people who are hearing impaired and may have difficulty hearing someone over the phone.
