Taking medical supply commerce online to a greater degree, Bayer recently premiered its specialized U.S. Radiology myORDERS e-commerce website, announcing the debut at the 2016 Radiological Society of North America (RSNA) Annual Meeting in Chicago.
The newly equipped portal will provide access to the company’s collection of supplies for contrast media, magnetic resonance (MR), computed tomography (CT) and informatics. From tubing to syringes, clients can now order disposable supplies as well as access Bayer’s full catalog of products.
With improved speed will come greater accuracy, according to company spokespersons. Automating the ordering process reduces the potential for human error; and customers will be able to access and control their orders more easily.
"We've heard from our radiology customers that they want to streamline how they engage with us and are eager for new ways to connect digitally," Dennis Durmis, who heads commercial operations for Radiology Americas at Bayer, said. "MyORDERS is the first of multiple eCommerce tools that Bayer is building … to (meet) the needs of hospitals, radiologists and patients. We will continue to move forward with technologies that improve our customers' workflow, always with a focus on what will be best for serving the patient."
In launching the service, Bayer also chose to partner with the nonprofit RAD-AID International based in Chevy Chase, Maryland. RAD-AID strives to bring updated radiology and imaging to developing nations. Bayer will support the organization’s training operations.
"This collaboration between RAD-AID and Bayer substantially reinforces global radiology charitable efforts for medically underserved populations of the world by leveraging RAD-AID's international volunteer networks and on-site, in-country hospital teams with Bayer's expertise and resources in radiology health services," Dr. Daniel Mollura, RAD-AID president and CEO, said.
