Philips Avent, the bottle brand that is most recommended by moms around the world, recently joined with the March of Dimes to honor essential feeding moments that are crucial to a baby’s early life and development.
Created to highlight how important it is for babies to have food, the two organizations published an emotional video that shares the stories of two neonatal intensive care unit (NICU) babies. The families in the videos shared the different milestones that their children reached, focusing on how feeding had helped their babies achieve these moments.
To emphasize the campaign, each time the videos are shared, a 10-bottle donation will be transferred from Philips Avent to the March of Dimes.
"We're thrilled to be a part of this meaningful campaign with Philips Avent and bring our 'Give them tomorrow' campaign to life through the stories that these families have shared," Christopher Maddocks, senior vice president of communications for the March of Dimes, said. "At the March of Dimes, we are committed to providing a fighting chance for every baby, and we recognize how important feeding is to this process."
The launch of this campaign coordinates with the March of Dimes 'Give them tomorrow' campaign to encourage people to be proactive in helping babies through education, support programs and life-saving research -- to stop birth defects and premature birth.
"We recognize that feeding moments represent a crucial part of a baby's healthy start and set the stage for continued milestones, through both physical growth and emotional bonding," Brenda Kapner, marketing director for Philips Avent, said. "Through our partnerships with the March of Dimes and Sarah Chalke, as well as these personal stories of successful nourishment, we hope to provide valuable insights to new and expectant parents as they prepare for the many milestones to come."
