'Modern Family' star, cancer-surviving mother raise cancer awareness
“Ready. Raise. Rise. continues to resonate with the cancer community, further motivating us to relentlessly pursue immuno-oncology research and make a difference for patients,” Teresa Bitetti, senior vice president of U.S. Oncology, Bristol-Myers Squibb, said. “Our ultimate goal with immuno-oncology is to improve survival and quality of life for patients living with various types of cancer, and this program provides an inspiring platform to honor patients and caregivers in a meaningful way.”
The campaign recognizes cancer patients as well as their caregivers through a social movement that encourages charitable donations. The donations are to be sent to Bristol-Myers Squibb. As part of the campaign, anyone who has been touched by cancer is encouraged to share and raise virtual flags to show support of the research and cancer community.
“Immuno-oncology is an innovative area of research that may be changing the way we approach cancer,” Sanjiv Agarwala, professor of medicine at Temple University School of Medicine in Philadelphia, said. “I’m passionate about educating the cancer community about immuno-oncology research as it explores a different way to approach cancer treatment, and that may allow patients with advanced cancer the potential to lead longer lives.”