The American Lung Association has started a new educational campaign to help older adults in New England protect themselves from respiratory illnesses during the winter months. The campaign targets residents of Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, and Connecticut—states where the population is aging more rapidly than the national average and includes a higher percentage of adults over 65.
Older adults are at increased risk for complications, hospitalizations, and death from diseases such as flu, COVID-19, and respiratory syncytial virus (RSV). Dr. David Hill, chair of the American Lung Association Board of Directors, stated: “Older adults in New England face a higher risk from respiratory illnesses, but the good news is that we have vaccines available that can help prevent severe disease. Vaccination will help keep residents healthy so they can enjoy the holidays with their family and their favorite winter activities.” He also addressed declining vaccine confidence: “Unfortunately, vaccine confidence is on the decline due to misinformation and rising distrust in the institutions and systems that make vaccines available. The goal of this campaign is to ensure everyone has the information they need to keep their families healthy. We urge everyone to receive recommended vaccines to protect themselves and their loved ones.”
Respiratory viruses cause significant health issues each year. While many people may only experience mild symptoms, those who are older or have chronic medical conditions such as lung or heart disease, diabetes, or weakened immune systems face greater risks.
Vaccines can reduce serious complications from these diseases. Most insurance plans—including Medicare, Medicaid, Tricare, and VA health coverage—cover these vaccines without cost-sharing when administered by an in-network provider. People are encouraged to confirm coverage details with their insurance provider. Vaccines are generally available at healthcare offices, pharmacies, and public health departments.
The campaign provides science-based information about vaccinations and encourages discussions between patients and healthcare providers regarding recommended immunizations. It features partnerships with state health departments as well as advertising through pharmacy bags, billboards, radio spots, and social media platforms.
For more information about vaccines against infectious respiratory diseases: Lung.org/vaccines.
Support for this initiative comes from GSK.
