Greg Caesar, Senior Partner of Medfluence Advisors, announced that his session at the ASCENT Annual Education Conference will provide practical strategies to assist ENT practice administrators in navigating today's digital healthcare landscape. This statement was made on LinkedIn.
"I'm honored to be selected as a speaker at the upcoming ASCENT (Administrator Support Community for ENT) Annual Education Conference in Kansas City, MO," said Caesar, according to LinkedIn. "I'll be presenting: From Foundation to Peak: Building Your Practice's Presence in the Digital Era. This session will focus on empowering practice administrators with real-world tools to thrive in today's digital-first healthcare environment. Looking forward to connecting, sharing ideas, and contributing to the continued growth of our community."
The ASCENT Annual Educational Conference is crucial for supporting ENT practice administrators by offering targeted learning and networking opportunities. According to ASCENT, the 2025 event in Kansas City will feature over 80 sessions and more than 60 speakers, focusing on essential areas such as practice management, coding, and financial performance. It remains the only national meeting dedicated solely to otolaryngology professionals in administrative roles, providing attendees with tools and strategies to optimize practice operations and patient care.
A study published in the Journal of Medical Internet Research indicates that only 16.2% of respondents currently consider digitalization important when selecting a family practice. However, this perception significantly increases among digitally literate individuals. The study suggests that as digital literacy spreads, demand for digital tools in healthcare, including ENT practices, is likely to rise. This reflects a growing expectation for tech-enabled services in patient-provider interactions.
According to Northeastern University, healthcare practice administrators are increasingly adopting digital tools such as AI diagnostics, telehealth platforms, and patient engagement software. These technologies are reshaping patient care delivery by enhancing access, streamlining operations, and improving health outcomes. The trend underscores the critical need for digital competency in healthcare administration to remain competitive in a tech-forward landscape.
Caesar is reported by Medfluence Advisors as a healthcare consultant with over 20 years of experience in leadership roles across Fortune 500 firms and startups. He currently serves as Senior Partner and Director of Business Development at Medfluence Advisors. Caesar holds an MBA from the Mitchell College of Business at the University of South Alabama, specializing in strategy and healthcare growth solutions.
Medfluence Advisors is a boutique healthcare consulting firm founded by industry experts with nearly 40 years of combined experience. The company specializes in digital transformation, strategic marketing, and patient engagement services tailored for medical practices. Its mission is to empower healthcare providers by leveraging technology to enhance patient outreach and operational efficiency.
