+ Technology/Innovation
Carol Ostrow | Nov 17, 2017

Diabetes 360 survey shows patient desire for more holistic care

Americans living with diabetes indicated in a recent survey sponsored by Novo Nordisk that they desire more support and broader financial coverage in addition to purely medical treatment.

The Diabetes 360 survey polled 1,200 U.S. patients and approximately 500 health care professionals to find out the topmost priorities and perceived needs for both groups, according to a press release. Results pointed to patients’ need for better emotional and wellness support and for “more robust” coverage, as patients reported feeling “psychologically impacted” by diabetes.

"It is critical to holistically understand patient needs and potential burdens, beyond just those related to their medication,” Dr. Todd Hobbs, chief medical officer at Novo Nordisk, said in the release. “And this is exactly what Novo Nordisk set out to do through the Diabetes 360 Survey. We're taking a full 360 view of patient care so we can serve their needs even better. We ask that everyone in the diabetes community also consider these challenges."

Health care professionals and patients weighed in on medicines, expressing the importance of both affordability and accessibility. Additionally, practitioners revealed that they feel lacking in the ability to provide patients the proper tools for managing the disease emotionally.

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