The American Heart Association and Macy’s have launched the second annual #GoRedGetFit online fitness challenge to encourage women to make lifestyle changes through quarterly health and fitness challenges.
#GoRedGetFit challenges are about 12 weeks long and follow exercise and nutrition recommendations set by the American Heart Association.
The challenges “offer a platform with the guidance and educational tools needed to see results in their health and feel good about themselves,” the American Heart Association said in a release. “Participants share recipes, post videos and photos that celebrate goals and inspire others. The daily engagement and positivity keeps healthy living top of mind and contributes to the real success of the program.”
This year, participants are challenged to “Pep Your Step for Good” by accruing 10,000 steps per day, checking their cholesterol, discussing the numbers with their doctors and following the challenge to help lower and maintain healthy numbers, the American Heart Association release said.
“See where you are and then identify where in your daily life you can find space to get more steps,” Scott Parker, health and fitness trainer and national spokesperson for #GoRedGetFit, said in the release. “You might not make 10,000 steps each day. I don’t. That’s OK; just try to be more active the next day. It’s about being accountable.”
The #GoRedGetFit campaign is part of the American Heart Association’s Go Red For Women campaign centered on helping women make lifelong healthy habits.