Midwesterners might soon starting seeing something new in the produce aisles: apples that don't turn brown with age.
After years of
testing and red tape, the genetically modified Arctic
Apple is premiering in a group of stores to see how it's received by
shoppers. The apples, which will be sold in slices, are the first
food specifically marketed for their genetic modification.
companies are desperate for is some really popular GMO (genetically
modified organism) product to hit the market,” McKay Jones, who is
writing a history of the GMO debate, said. “Any successful product
could lift the cloud over GMO.”
a bio-resource engineer and founder of Okanagan Specialty Fruits, which makes the apples, says he thinks it will be well received because consumers are so put
off by the browning of fruit. He started planting non-browning
Golden Delicious and Granny Smith apples in 2013 in British Columbia.
After almost a decade of planting and testing apples, Neal and his
wife, Louisa, asked the U.S. Department of Agriculture (USDA) to
allow the sale of the genetically modified apples.
this as less about genetic modification and more about convenience,”
Carter said. “I think consumers are very ready for apples that
don’t go brown. Everyone can identify with that ‘yuck’
The Carters hope the convenience of buying 10-ounce
bags of sliced apples will override the negative connotations of
GMOs. If the initial launch is successful, Carter hopes for wide
distribution in the fall.
Non-browning apples might take bite out of GMO fears
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