ContextMedia:Health partners with Alzheimer's Association to release content for patients, caregivers
The collaboration will make content from the Alzheimer’s Association available both digitally and in real time by disseminating educational videos and infographics, as well as sharing in-network brick-and-mortar office space.
November’s dual designation -- recognizing both caregivers and patients -- highlights the needs of over 15 million caregivers in the U.S. who tend to the 5.4 million-plus individuals with Alzheimer’s disease, whether loved ones or clients.
"It is an honor to partner with the Alzheimer's Association in its pursuit of creating a world without Alzheimer's disease," Anil Harjani, vice president of strategic partnerships at ContextMedia:Health, said. "Through ContextMedia:Health's technology and the resources we are creating with the Alzheimer's Association, our goal is to provide actionable and needed information to the patients, health care providers and caregivers who are impacted by these conditions."
ContextMedia:Health, founded in 2006, recently acquired AccentHealth of Tampa, Florida, a patient education media business. The purchase expands ContextMedia:Health’s services to 55,000 offices nationwide.
"In order to eradicate this disease, we must encourage and share the progress we are making through technology, research, support and the promotion of brain health," Harjani said.