Biopharmaceutical company AbbVie has partnered with actress Julianne Hough on its “Get in the Know about ME in EndoMEtriosis” campaign to bring awareness to endometriosis.
"AbbVie is proud to work with Julianne Hough and to make this education campaign possible," Michael Norton, vice president, head of U.S. medical affairs at AbbVie, said in a company press release. "Although endometriosis cannot be cured, the pain associated with endometriosis can be managed upon proper diagnosis. With the 'Get in the Know about ME in EndoMEtriosis' campaign, our hope is to educate about endometriosis and empower women to engage in dialogue with physicians, family and friends to help bring awareness to symptoms and change the way the disease is understood."
The “Get in the Know” website, MEinEndo.com, features an endometriosis checklist, list of symptoms and a symptom tracker, among other resources.
"After I was diagnosed with endometriosis in 2008, I talked about my symptoms with family and close friends and it led some of them to talk to a doctor about their own symptoms," Hough said in the press release. "I am the ME in EndoMEtriosis, and I'm here to show women what the face of this chronic and painful disease looks like. Endometriosis is a part of me, and it could be affecting you and many other women in your life."
Endometriosis causes tissue that typically lines the inside of the uterus to grow outside of it, causing pain and impacting daily activities, according to the Mayo Clinic. Endometriosis affects one in 10 women, but diagnosis can take six to 10 years without effective communication between patients and doctors, according to the release.
