The American Heart Association is hoping that through laughter the organization can encourage people to take better care of themselves with a new series of videos produced by WhoHaha, a digital media company that highlights female comedy.
The three-part video series, which puts its own spotlight on Healthy For Good, is already being released. The first video, dubbed “Gym Hero” is a clever look at friends who quite literally have to drag each other to the gym.
The Healthy For Good campaign was launched by the American Heart Association to encourage small steps toward a healthy lifestyle. With a healthier lifestyle, women can not only lower their risk of heart disease, but increase their overall healthfulness. The Healthy For Good campaign includes promoting a smart diet with colorful fruits and vegetables, increased exercise and mental health matters such as remaining socially connected and managing stress.
The “Gym Hero” video follows two friends through a week of work-outs as they improve in fitness and attitude as they strive to reach the recommended goal of 150 minutes of exercise a week. The video is live on the WhoHaha website, which links back to the American Heart Association’s Healthy for Good Campaign.
Upcoming videos in the series include “Food is my Boyfriend,” and “Don’t be a Zombie.”
Dee Devlin and Vana Dabney of Honest Monster star in the “Gym Hero” video that was created with the Quiet Duke production company. WhoHaha is excited about the collaboration with the American Heart Association as well.
“They’re all helping us live longer, healthier, and happier lives by taking one simple step at a time, and we’re very into their advice to inspire us to get more active,” says the accompanying text on the WhoHaha website. “Exercise is important, so find what type of activity suits you best so you don’t turn into a squishy bean bag person.”
