American Heart Association CEO concerned about e-cigarette ads' impact on youth
The report by the Centers for Disease Control and Prevention (CDC) culled its data from the 2014 National Youth Tobacco Survey (NYTS) and published the results earlier this month in the Morbidity and Mortality Weekly Report.
"The growing drumbeat of concern about the impact of e-cigarette advertising on young Americans just got louder," Brown said. "This latest CDC report carries the same message the American Heart Association has been stressing for years: more must be done if we are to prevent and reduce youth tobacco use in this country."
For Brown, such efforts must include stricter regulation of e-cigarettes.
"It is unacceptable that e-cigarette advertising remains unrestricted," Brown said. "More and more money is being poured into targeting kids at every turn. As the report shows, kids are encountering these ads virtually everywhere -- in stores, online, in newspapers and magazines and on television and in movies. And the sad truth is, it's working. The 2014 NYTS survey revealed e-cigarette use has tripled among U.S. teens."
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