Adore Me, an e-commerce startup, has decided to partner with PinkChoseMe Foundation, a nonprofit organization focused on teaching women about preventative care for breast cancer, during Breast Cancer Awareness Month.
“PinkChoseMe Foundation partnered with lingerie fashion week a couple of years ago,” Tiffany Jones, PinkChoseMe founder, said. “It was a fun, powerful and empowering event. When Adore Me reached out to us, we were overjoyed and excited to jump on board. The question is why: it's important to me and the organization that being diagnosed with breast cancer does not mean putting your head in the sand -- being diagnosed with breast cancer gave me purpose.”
Jones joined Adore Me for a day of increased awareness and early detection, as well as to be a guest star on the company’s Facebook Live video on Oct. 20. Additionally, Adore Me created a “How to check your breasts” YouTube video that was released the same day. For every interaction on social media, Adore Me will donate $1 to the PinkChoseMe Foundation.
“Adore Me is dedicated to empowering women,” Morgan Hermand-Waiche, Adore Me founder and CEO, said. “We are delighted to partner with PinkChoseMe and happy to welcome Tiffany as a guest speaker on Thursday when she shares her inspiring personal story of survival (with) our staff and customers.”
