With September being Blood Cancer Awareness Month, a partnership has been struck between CPXample, the philanthropic arm of digital media company, CPXi and the HEADstrong Foundation, a 501(c)(3) that provides resources for cancer patients and their families.
CPXample, with support from CPXi, will create and execute a digital advertising campaign that will not only promote awareness, but drive donations. Plans are to create innovative ads as well as a comprehensive landing page.
CPXample was founded in 2007 by CPXi CEO Mike Seiman.
"The ability to drive millions of eyeballs to a specific destination on the internet is, indeed, an impressive power," Seiman said. "So much is written on the perceived 'evils' of the industry that I have always taken comfort in doing what we could to correct those perceptions.
"We are thrilled to be able to lend our strength and skills to worthy causes, generally, and to our friends at the HEADstrong foundation, this September," Seiman said.
Cheryl Colleuori, HEADstrong president, expressed enthusiasm about the partnership.
"It is an honor to be recognized by the CPXi family," Colleuori said. "We extend our sincere appreciation to CPXi for understanding the importance of giving back and helping us get aHEAD of cancer."
CPXample was founded in 2007. Each month CPXample designs and donates a digital ad campaign for a chosen nonprofit organization.
The HEADstrong Foundation is an athletically-based organization that serves the cancer community by granting direct financial assistance to those financially impacted as a result of the disease.
